1. General
These terms explain how BROX. Original AB, company registration number 556931-7042, collects, uses, stores, and protects your personal data when you visit our website or make a purchase.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable data protection laws. Nothing in this policy limits your statutory rights.
By using our website, you acknowledge that your personal data may be processed as described in this Privacy Policy.
2. Contact Information
Company Name: BROX. Original AB
Organization Number: 556931-7042
Email: hello@broxoriginal.com
3. Personal Data We Collect
We may collect and process the following categories of personal data:
- Name, email address, and phone number
- Delivery and billing address
- Payment-related information (handled by third-party providers)
- Order history and transaction data
- IP address, device information, and browser data
- Website usage data and interaction behavior
- Marketing preferences and engagement data
We do not knowingly collect personal data from individuals under the age of 18.
4. How We Collect Data
We collect personal data when you:
- Place an order on our website
- Contact our customer support
- Subscribe to our newsletter
- Interact with our website via cookies and tracking technologies
- Engage with our advertisements on platforms such as Meta, Google, or TikTok
5. Purpose of Processing
We process your personal data for the following purposes:
- To process and deliver your order
- To provide customer service and respond to inquiries
- To manage returns, refunds, and complaints
- To prevent fraud and ensure security
- To comply with legal obligations (such as accounting requirements)
- To send marketing communications and personalized advertising where permitted
6. Legal Basis
We process your personal data based on the following legal grounds:
- Performance of a contract (processing orders and deliveries)
- Legal obligations (accounting, tax, consumer law)
- Legitimate interest (customer service, fraud prevention, business operations)
- Consent (marketing communications and non-essential cookies)
7. Cookies and Tracking
We use cookies and similar technologies to improve functionality, analyze traffic, and deliver relevant advertising.
This includes technologies from:
- Google Analytics
- Meta (Facebook/Instagram) Pixel
- TikTok Pixel
- Google Ads
These technologies may collect data such as IP address, device information, browsing behavior, and interactions with our website.
Non-essential cookies are only used with your consent. You can manage your preferences through our cookie banner or browser settings.
8. Marketing
We may use your personal data for marketing purposes, including:
- Email marketing via Shopify Email
- Personalized advertising via Meta, Google, and TikTok
- Retargeting campaigns
- Lookalike and similar audience targeting
You can unsubscribe from marketing emails at any time by using the unsubscribe link or contacting us.
9. Sharing of Data
We may share your personal data with trusted third parties when necessary to operate our business:
- Shopify (e-commerce platform)
- Payment providers (Klarna, PayPal, Shopify Payments and related providers)
- Shipping providers (PostNord, DHL, and our 3PL partner in China)
- Analytics and advertising platforms (Google, Meta, TikTok)
All partners process data under appropriate agreements and only for specified purposes.
10. International Transfers
Your personal data may be transferred outside the EU/EEA, including to countries such as the United States.
Where this occurs, we ensure appropriate safeguards are in place in accordance with GDPR, such as standard contractual clauses or equivalent legal mechanisms.
11. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal obligations.
This includes accounting, tax, fraud prevention, and consumer protection requirements.
12. Your Rights
You have the right to:
- Access your personal data
- Request correction of incorrect data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, contact us at contact@broxoriginal.com.
13. Data Security
We use appropriate technical and organizational measures to protect your data, including secure systems, restricted access, and encryption (HTTPS).
However, no system can be guaranteed to be completely secure.
14. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. The latest version will always be available on our website.
15. Complaints
If you believe that we process your personal data incorrectly, you have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY).
Website: https://www.imy.se